Netrality expands partner program, adds incentives and enhancements


March 3, 2021

Catherine Knowles

Netrality Data Centers has announced expansions to its partner program, including incentives, extended capabilities and an enhanced user experience.

The Channel Partner & Strategic Alliances program tracks allow Netrality Partners to leverage an ecosystem of providers to enhance and broaden their service offerings, the company states.

The program expansion correlates with growing enterprise demand for greater data centre footprints and modular, hybrid-multi cloud solutions that accelerate go to market opportunities, Netrality states.

More specifically, the Netrality Partner Program extends the power of Netrality’s owner-operated data centres to provide the foundational elements for complete bundled solutions that partners are designing and delivering.

Channel Partner Agents can sell colocation and connectivity services through Netrality Master Agents.

Netrality provides agents, resellers and brokers end users with an ecosystem of network carriers, cloud providers, CDNs, MSPs, and IXs to meet a range of IT and network requirements.

Partners can provide custom IT, office and retail solutions for their clients, including prime test lab space for 5G innovation.

The program features aligned go to market initiatives, joint commercial offerings, and new selling motions, including white-labelling, resale and referrals.

Through a Partner Portal, Netrality provides on-boarding, training and support.

Participants can use the portal to access co-branded marketing materials, local sales support, lead registration, virtual tours, and full visibility to track deal flow and payouts, the company states.

Netrality’s position as owner and operator of all their colocation data centres also enables the company to provide wholesale data centre and office space, and can meet any enterprise office requirements, including colocation, wholesale, powered shell, office, or roof rights.

Netrality vice president of channel and strategic alliances, Craig Waldrop says, “Netrality’s ecosystem presents a high quality set of industry leading service providers that channel partners can plug their end user customers into.

“We actively align and collaborate with our partners to add purpose driven solutions to their sales portfolios and significantly increase their revenue generation capabilities.

“Our sales team works in coordination with Partners on all deals and we are committed to providing best-in-class service.”

Partner CoryCommunications, a sub-agent of Avant, commented on the statement.

CoryCommunications president Jack Zoblin says, “Netrality is an incredible partner. We sincerely appreciate the continual white-glove treatment and exceptional support our customers receive.

“In addition to service, Netrality offers competitive payouts and attractive incentives that encourage and drive our mutually beneficial partnership.”

Netrality currently owns six strategic data centres. The interconnected data centres and meet me rooms provide a mix of colocation, powered shell and wholesale data centre solutions driven by fibre-dense, network-rich interconnection environments, the company states.