Netrality Data Centers Expands Partner Program


March 3, 2021

Gerald Baldino

Netrality Data Centers announced the expansion of its partner program.

The Channel Partner & Strategic Alliances program tracks allow Netrality partners to leverage its ecosystem of providers to enhance and broaden their service offerings. The program expansion correlates with growing enterprise demand for greater data center footprints and unique, modular, hybrid-multi cloud solutions that accelerate go-to-market opportunities.

The program extends the power of Netrality’s owner-operated data centers to provide the foundational elements for complete bundled solutions that Partners are designing and delivering. Channel partner agents can sell colocation and connectivity services through Netrality master agents. Netrality provides agents, resellers and brokers’ end users with a dense ecosystem of network carriers, cloud providers, CDNs, MSPs, and IXs to meet any IT and network requirements. Partners can provide custom IT, office and retail solutions for their clients, including prime test lab space for 5G innovation.

The program features aligned go-to-market initiatives, joint commercial offerings, and new selling motions, including white-labeling, resale and referrals. Through an intuitive, easy-to-use partner portal, Netrality provides on-boarding, training and support. Participants can use the portal to access co-branded marketing materials, local sales support, lead registration, virtual tours, and full visibility to track deal flow and payouts.

Netrality’s unique position as owner and operator of all their colocation data centers also enables the company to provide wholesale data center and office space, and can meet any enterprise office requirements, including colocation, wholesale, powered shell, office, or roof rights.