Netrality Data Centers expands Netrality Partner Program

Capacity Media

March 2, 2021

Abigail Opiah

Netrality Data Centers has expanded its Netrality Partner Program that correlates with growing enterprise demand for greater data centre footprints.

The Channel Partner & Strategic Alliances program tracks allow Netrality Partners to leverage its ecosystem of providers to enhance and broaden their service offerings, according to the company.

The Netrality Partner Program extends the power of Netrality’s owner-operated data centres to provide the foundational elements for complete bundled solutions.

Channel Partner Agents can sell colocation and connectivity services through Netrality Master Agents.

Netrality provides agents, resellers and brokers’ end users with a dense ecosystem of network carriers, cloud providers, CDNs, MSPs, and IXs to meet any IT and network requirements.

“Netrality’s ecosystem presents a high-quality set of industry-leading service providers that Channel Partners can plug their end-user customers into,” said Craig Waldrop, Netrality’s Vice President of Channel & Strategic Alliances.

“We actively align and collaborate with our partners to add purpose-driven solutions to their sales portfolios and significantly increase their revenue generation capabilities.

“Our sales team works in coordination with Partners on all deals and we are committed to providing best-in-class service at the most competitive rates.”

The program features aligned go-to-market initiatives, joint commercial offerings, and new selling motions, including white-labelling, resale and referrals dependent on tier level.

Netrality provides on-boarding, training and support. The company said participants can use the portal to access co-branded marketing materials, local sales support, lead registration, virtual tours, and full visibility to track deal flow and payouts.

Netrality’s position as owner and operator of all of their colocation data centres also enables the company to provide wholesale data centre and office space.

“Netrality is an incredible partner,” said Jack Zoblin, President at Cory Communications, a sub-agent of Avant.

“We sincerely appreciate the continual white-glove treatment and exceptional support our customers receive.

“In addition to service, Netrality offers competitive payouts and attractive incentives that encourage and drive our mutually beneficial partnership.”